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01 Trailblazer of the Year - sponsored by Lamb Weston

This award is nominated by our esteemed panel of industry leading judges and given to an individual from a leading operator who has made an incredible contribution to the casual dining sector over the last 12 months.

02 New Casual Dining Concept of the Year - sponsored by Reynolds

The winner will be either the first site for an independent operator or the first site of a new concept from a group. All concepts must have opened after 1st November 2016. Restaurant, pub and bar concepts are all eligible. Judges are looking for an innovative, unique and distinctive new concept with clear growth potential as a brand in the marketplace. You will be asked 3 questions when entering this category:

  • Please clearly explain the concept and how it was conceived? (100 words max)
  • When did you open and how has the concept been received? (100 words max)
  • What makes the concept unique and do you have plans for roll out? (100 Words)

03 Best New Pub / Bar Site

The winner will be a newly opened site of an established multi-site pub / bar brand. The new site must have opened to customers after 1st November 2016. Judges are looking for evidence of a successful roll out by opening a new site of an existing brand. They’ll be looking at how location, design, innovation and marketing around the launch has brought benefits to the brand and the local area by providing an excellent new pub or bar for customers. You will be asked 3 questions when entering this category:

  • Why did you choose the new location? (100 words max)
  • What did you do to ensure a successful launch of the site? What impact has it had on the local area i.e. brand engagement, return visits, employment etc (100 words max)
  • What effect has the launch had on your brand? i.e. revenue, brand awareness. (100 words max)

04 Best New Restaurant Site - sponsored by Fentimans

The winner will be a new opening from an established multi-site brand. The new site must have opened to customers after 1st November 2016. Judges are looking for evidence of a successful roll out by opening a new site of an existing brand. They’ll be looking at how location, design, innovation and marketing around the launch has bought benefits to the brand and the local area by providing a great new restaurant for customers. You will be asked 3 questions when entering this category:

  • Why did you choose the new location? (100 words max)
  • What did you do to ensure a successful launch of the site? What impact has it had on the local area i.e. brand engagement, return visits, employment etc (100 words max)
  • What effect has the launch had on your brand? i.e. revenue, brand awareness. (100 words max)

05 Small Employer of the Year (under 20 sites)

The winner will be an operator brand with under 20 sites. Restaurant, pub and bar brands are all eligible. Judges are looking for evidence that demonstrates incredible staff retention, training, empowerment, progression and happiness amongst other things. You will be asked 3 questions when entering this category:

  • What have you done to further improve the happiness of your teams in the last 12 months? (100 words max)
  • What makes you the best small employer in the casual dining sector? (100 words max)
  • What makes your staff the best staff in the casual dining sector? (100 words max)

06 Large Employer of the Year (20 sites +)

The winner will be an operator brand with over 20 sites. Restaurant, pubs and bars brands are all eligible. Judges are looking for evidence that demonstrates incredible staff retention, training, empowerment, progression and happiness amongst other things. You will be asked 3 questions when entering this category:

  • What have you done to further improve the happiness of your teams in the last 12 months? (100 words max)
  • What makes you the best large employer in the casual dining sector? (100 words max)
  • What makes your staff the best staff in the casual dining sector? (100 words max)

07 Menu Innovation Award - sponsored by Essential Cuisine

The winner of this category will be any casual dining operator, (pub or restaurant, independent or multi – site) that has launched a new menu since 1st November 2016. Judges are looking for evidence of an innovative new menu that has had a positive impact on the brands business. You will be asked 3 questions when entering this category:

  • What makes your new menu so innovative? What new item stands out above the rest? (100 words max)
  • How has the menu been received by staff and customers? (100 words max)
  • What has the impact of the new menu been on sales and customer retention? (100 words max)

08 Marketing Campaign of The Year

The winner of this category can be any casual dining operator, (pub, bar or restaurant, independent or multi – site) that has launched a new marketing campaign since 1st November 2016. Judges are looking for a brand that has demonstrated exemplary practice in marketing and can show how they have marketed their brand above and beyond the competition. The brand will have consistently shown excellence in marketing (onsite and in the wider marketplace) and can clearly demonstrate the results of this. You will be asked 3 questions when entering this category:

  • What was the name of the campaign and the reason for the campaign? (100 words max)
  • How was the campaign implemented? (100 words max)
  • What were the results of the campaign? (100 words max)

09 Best Designed Pub / Bar of the Year

The winner of this category will be a single site from a pub or bar operator and will not be the designers. Designers are welcome to submit entries by way of nominating the operator. The design/re-design must have been completed since November 2016. The judges are looking for innovation and uniqueness, brand consistency, impact, degree to which design reflects brief and evidence on how the design has resulted in a positive increase in revenue and/or customer satisfaction. You will be asked 3 questions when entering this category:

  • What was the project and brief and how did you meet this brief? (100 words max)
  • What makes the design innovative and unique? (100 words max)
  • What are the results and how have they benefited the operator? (100 words max)

10 Best Designed Casual Dining Restaurant of the Year

The winner of this category will be a single site from a restaurant operator and will not be the designers. Designers are welcome to submit entries by way of nominating the operator. The design/re-design must have been completed since November 2016. The judges are looking for innovation and uniqueness, brand consistency, impact, degree to which design reflects brief and evidence on how the design has resulted in positive increase in revenue and/or customer satisfaction. You will be asked 3 questions when entering this category:

  • What was the project and brief and how did you meet this brief? (100 words max)
  • What makes the design innovative and unique? (100 words max)
  • What are the results and how have they benefited the operator? (100 words max)

11 Independent Pub of the Year (under 5 sites) - sponsored by Budweiser Budvar UK

The winner of this category will be a pub or bar operator with under 5 sites. Judges are looking at commercial success and excellence across the board including innovation, staffing, design, marketing, menus and customer satisfaction. You will be asked 3 questions when entering this category:

  • What have you done to further improve your pub or bar in the last 12 months? (100 words max)
  • What makes you stand out above and beyond your competitors? (100 words max)
  • How have you been commercially successful and what are your plans for growth? (100 words max)

12 Independent Restaurant of the Year (under 5 sites)

The winner of this category will be a restaurant operator with under 5 sites. Judges are looking at commercial success and excellence across the board including innovation, staffing, design, marketing, menus and customer satisfaction. You will be asked 3 questions when entering this category:

  • What have you done to further improve your restaurant in the last 12 months? (100 words max)
  • What makes you stand out above and beyond your competitors? (100 words max)
  • How have you been commercially successful and what are your plans for growth? (100 words max)

13 Small Multi-Site Pub Brand of the Year (5-19 sites)

The winner of this category will be a pub or bar operator with 5 to 19 sites. Judges are looking at commercial success and excellence across the board including innovation, staffing, design, marketing, menus and customer satisfaction. You will be asked 3 questions when entering this category:

  • What have you done to further improve your pub/bar brand in the last 12 months? (100 words max)
  • What makes you stand out above and beyond your competitors? (100 words max)
  • How have you been commercially successful and what are your plans for growth? (100 words max)

14 Small Multi-Site Restaurant Brand of the Year (5-19 sites)

The winner of this category will be a pub or bar operator with 5 to 19 sites. Judges are looking at commercial success and excellence across the board including innovation, staffing, design, marketing, menus and customer satisfaction. You will be asked 3 questions when entering this category:

  • What have you done to further improve your restaurant brand in the last 12 months? (100 words max)
  • What makes you stand out above and beyond your competitors? (100 words max)
  • How have you been commercially successful and what are your plans for growth? (100 words max)

15 Large Multi-Site Pub Brand of the Year (20 Sites +) - sponsored by McCain

The winner of this category will be a pub or bar operator with 20 sites or more. Judges are looking at commercial success and overall excellence across the board including innovation, staffing, design, marketing, menus and customer satisfaction. You will be asked 3 questions when entering this category:

  • What have you done to further improve your pub/bar brand in the last 12 months? (100 words max)
  • What makes you stand out above and beyond your competitors? (100 words max)
  • How have you been commercially successful and what are your plans for growth? (100 words max)

16 Large Multi-Site Restaurant Brand of the Year (20 Sites +) - sponsored by Coca-Cola European Partners

The winner of this category will be a restaurant operator with 20 sites or more. Judges are looking at commercial success and overall excellence including innovation, staffing, design, marketing, menus and customer satisfaction. You will be asked 3 questions when entering this category:

  • What have you done to further improve your restaurant brand in the last 12 months? (100 words max)
  • What makes you stand out above and beyond your competitors? (100 words max)
  • How have you been commercially successful and what are your plans for growth? (100 words max)

17 Casual Dining Group of the Year - sponsored by Carlsberg

The winner of this category will be a group with at least three distinct multi-site brands. Judges are looking at commercial success and overall excellence including innovation, staffing, design, marketing, menus and customer satisfaction. You will be asked 3 questions when entering this category:

  • What have you done to further improve in the last 12 months? (100 words max)
  • What makes you stand out above and beyond your competitors? (100 words max)
  • How have you been commercially successful and what are your plans for growth? (100 words max)

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